As a result of the 2002-2003 drought, the City of Grand Junction, Clifton Water District, the Town of Palisade and Ute Water Conservancy District collectively embarked upon the development of a regional Drought Response Plan.
The Drought Response Plan (DRP) was designed to provide Governing Boards and City Councils with a set of options to consider when dealing with a prolonged drought event. One of the key components of the DRP was to initiate a Drought Response Information Project (DRIP) to provide public education through all sources of media on why and how to reduce per capita consumption across all water use classes in the respective service areas.
In addition to the four domestic water providers, representatives of the Colorado State University Extension Service make up the DRIP Committee.
This group has run an active media campaign on water conservation for the past six years. The media campaign includes water conservation video presentations on the local public access channel, interviews with various DRIP members on local radio and television stations, weekly water conservation columns in the local newspapers, and face to face presentations to local service groups, homeowner’s associations, and community gatherings to further spread the Grand Valley water conservation message.
During the summer months, the group participates in the local Farmer’s Markets sponsored by the Grand Junction Downtown Association and the Town of Palisade. DRIP members provide information on household and lawn water conservation.